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BRAND.md

BRAND.md: your brand's identity and mascot as a Claude Code plugin. Interview to a BRAND.md, generate a monoline SVG mascot, and seed VOICE.md and DESIGN.md.

@sherizan · sherizan/designagent-brand

BRAND.md

Quick install

/plugin marketplace add sherizan/designagent
/plugin install brand@designagent

Already added the marketplace? /plugin marketplace update designagent first.

What it does

brand is where a project's identity starts. It interviews you (name, audience, personality, the promise, the character), writes a BRAND.md, and draws you a mascot: a single clean monoline SVG derived from the personality. BRAND.md is the root of the context stack, so VOICE.md and DESIGN.md read from it.

What you can do with it

  • "Set up the brand for this project."
  • "Give us a mascot."
  • "Define our personality and positioning."
  • "Seed a voice and a design direction from the brand."

How it works

/brand asks only what it can't infer, writes BRAND.md, then generates a monoline SVG character (currentColor, one stroke weight, reads at 24px) with two or three traits pulled from the personality. It offers to seed starting points for VOICE.md and DESIGN.md, pointing to the voice and design plugins to go deeper. It augments existing files; it never clobbers them.

Install

  • Add the marketplace: /plugin marketplace add sherizan/designagent
  • Install: /plugin install brand@designagent
  • Run: /brand to define the brand and draw the mascot.